8 WordPress Plugins that Will Take Your Site to the Next Level
If you’ve been using WordPress for a while, you know that it’s an incredibly flexible platform. Thanks to its robust plugin ecosystem, you can use WordPress to power just about any kind of website or blog. You can also use plugins to take your site to new levels of awesomeness. There are so many amazing WordPress plugins out there, and each one of them offers something unique. There are tens of thousands (if not more) WP plugins out there that do everything from adding in fancy new functionality like Instagram feeds and infinite scroll to more practical things like making it easier for your users to sign up and login or giving you the ability to manage your site’s content on the go with mobile apps. Here are some of our favorite WordPress plugins that will take your site to the next level!
WP Smush Pro
If you’ve ever tried to optimize your images for your website, you’re probably aware that it’s not an easy process. You need to find the right balance between quality and file size in order to keep things looking sharp without them being so large that they take forever to download on your user’s devices. If you’re using a WordPress site, there is a really awesome image compression plugin called WP Smush Pro that will ensure that all of the images on your site are as small as they can be while still looking great. This will not only make your site run faster, but it will also reduce the amount of bandwidth that your site costs you each month.
Google Analytics for WordPress
Google Analytics is one of the most powerful (and free) marketing tools out there, and it can completely transform the way that you approach your site. Whether you’re a freelancer looking for a better way to track your time or a company trying to understand your audience, Google Analytics can do wonders for your site. Unfortunately, setting up and using Google Analytics isn’t the easiest thing in the world. You have to be able to install a tracking code on your site, and if you’re not tech savvy (or are too busy running your business to manage this extra step), it can be easy to let this slide. That’s why so many WordPress hosts offer site-wide Google Analytics integration as a built-in feature. However, if you’re not using a managed WordPress host, setting up Google Analytics isn’t as simple as installing a plugin. That’s why you should definitely check out Google Analytics for WordPress. It makes it super easy to install the code that you need and set up tracking. Once you have this installed, you can start to really understand your audience and see what areas you need to improve on.
Mailchimp for WordPress
For many businesses, email is still one of the most effective ways to reach out to their customers and drive sales. Unfortunately, if you’re not spending a lot of time writing and sending emails, it can be easy to let this task fall to the wayside. It’s also something that’s incredibly easy to mess up due to the difficulty in making sure that your emails are compliant with spam laws. Fortunately, there are a ton of great email marketing plugins that make managing your email campaigns much easier. One of our absolute favorites is Mailchimp for WordPress. This plugin makes it easy to connect your WordPress site to your Mailchimp account and start sending great targeted email marketing campaigns.
If you’re looking to grow your audience or increase your customer base, you’ll want to make sure that you’re making the most of your traffic. One great way to do that is to ensure that your website is as easy to navigate as possible. This will make your site more accessible to a wider audience, and it will help your visitors to get what they came for as quickly as they can. Unfortunately, many WordPress users don’t have access to robust website and UX design tools that would make it easy to make these changes and fix issues. That’s why we recommend getting a subscription to Sumo Pro. This plugin makes it super simple to create menus, add sitemaps, and make other UX-focused changes to your site. It also has some great integrations with tools like Crazy Egg and Hotjar that can help you to better understand how your users interact with your site.
WP Remote, Or Drift.io
If you’re planning on hiring a team or contractors to help you with your blog, you’ll want to make sure that you have a clear and easy way to communicate with them. Using a service like Basecamp or Trello to manage your project and assign tasks can be helpful, but it can also be a bit clunky when it comes to communicating one-on-one with contractors. One awesome way to resolve this issue is by using a tool like WP Remote. This plugin lets you create online workspaces that work incredibly similar to WhatsApp groups (without needing to download any new apps). It also comes with tools like message encryption and URL shorteners that make it easier to work with your team. Although this plugin is free, there is also a paid version called Drift.io that offers even more features for larger teams.
Wordfence Security and Firewall Protection
Security is something that every website owner should take seriously. Unfortunately, it’s also something that is often easy to ignore or put off.
If you’ve been putting off setting up security and firewall protection on your site, there’s no better time than now to start doing it. Indeed, 2019 is shaping up to be a pretty big year when it comes to WordPress security breaches and attacks. In fact, according to a study performed by W3Techs, around 60% of the world’s websites are built using WordPress. This means that while WordPress is an incredible platform, it is also an incredibly attractive target for hackers. Fortunately, you can make your site much more secure and resistant to attacks by installing a security plugin like Wordfence. It will help you to better protect your site from malicious attacks and also make it easier for you to keep your site updated and protected.
Google Adwords for WordPress
If you’re looking for ways to increase the amount of traffic that your site gets, you can’t ignore paid advertising. Although there are a ton of ways to get free traffic to your site, there are also many ways that you can actually profit from paid traffic. That’s why we recommend setting up Google Adwords for your WordPress site. Adwords is a paid search network that allows you to customize your ads based on keywords that your potential customers are searching for. You can also set your site up to be compatible with Google Shopping Ads, which will display an ad in the right-hand side of Google’s products search results. By taking advantage of these networks, you can get highly targeted visitors to your site who are more likely to convert thanks to the fact that they’re actively searching for something that you offer.
WordPress website is a fantastic platform that can power almost any type of website or blog. It’s incredibly flexible and can be used by designers and developers of any skill level. It also has an incredibly robust plugin ecosystem that lets you take your site to new heights. There are so many amazing WordPress plugins out there, and each one of them offers something unique. There are tens of thousands of WP plugins out there that do everything from adding in fancy new functionality like Instagram feeds and infinite scroll to more practical things like making it easier for your users to sign up and login or giving you the ability to manage your site’s content on the go with mobile apps.